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Many more records were made and broken in IPL 2024. In such a situation, records were also going to be broken in viewership. This is what happened. JioCinema, the official streaming partner of IPL, broke all the records of last year. During IPL 2024, 2600 crore views came on JioCinema. Thus another successful season concluded. This year a growth of 53% was registered as compared to IPL 2023. This was the second season of IPL on JioCinema and this season the platform recorded a watchtime of more than 35000 crore minutes.
JioCinema witnessed a 38% increase in reach on the opening day of the match. The season concluded with a reach of over 62 crores. Connected TV viewership has also increased significantly as fans got a stadium-like experience through 12 language feeds, 4K viewing, multi-cam view and AR/VR and 360-degree viewing, and due to this the average viewing time has increased from 60 minutes to 75 minutes compared to last season. This shows that fans are liking JioCinema.
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JioCinema started the 2024 season with over 113 million viewers on the first day. At the same time, this was an increase of 51% compared to the first day of IPL 2023. JioCinema got more than 59 crore video views on the first day of IPL 2024. On this, a Viacom18 spokesperson said, “We are concluding IPL 2024 with the promise of redefining the way sports is consumed in India. The growth we are seeing year-on-year assures us that our viewer-centric presentation is being liked and appreciated by the people.”